We’re Not Like ____________ .

About mixtape marketing

We are an award winning, full-service
marketing and advertising agency in Austin, TX.

Our shop embodies the best of our many years of big agency, client-side, small business and international experience. We’re built on the Golden Rule and powered predominantly by referrals, many from other agencies. The Austin community is our first love, but our clients span many regions and industries. They range from startups we help name to Fortune 50 household names.

We’re relationship-driven and honest to a fault. Like the intensely personal and exhaustive act of creating a cassette mixtape, we work tirelessly to articulate each client’s unique purpose and message in everything we do for them. It’s not just a romantic notion—we believe it’s the right way to do business.

We Listen Intently, Think Creatively & Act Efficiently

It's Personal

We prefer face-to-face meetings and handshakes, whenever possible. Too many people hide behind email. Building trust starts with transparency and a genuine investment in you and your situation.

Bundles Suck

We don’t have a “Platinum Package” or price list. Sorry (not really). We only quote what we think you actually need and customize everything, from concept to completion, for you and you alone.

Challenges Rock

We believe that process for the sake of process is wasteful, if not dangerous. We’ll never compromise on quality. But we’ll always do whatever it takes to deliver on time and on budget.

View Our Work

Our Agency, by the Numbers

years in business

632

avg tacos consumed per year

281

issues settled on the b-ball court

512

home, now and forever

We Don’t Market Mixtapes
( It’s Just a Clever Name )

Meet Our Team

We’re family and treat others like family, too.

We wear lots of hats and frequently outpace other agencies our size (and larger). We work hard and work hard… and then we make time to play hard. We also believe in making time to give back to the Austin community that’s been so good to us — Learn more about our Pause+Give VTO initiative and the deserving organizations and causes we’re currently supporting.

Charlie Brown

Co-Founder + Principal
Strategist, Digital/Media Master

Supporting:
Mobile Loaves & Fishes

Ben Steckbeck

Co-Founder + Principal
Strategist, Wordsmith

Supporting:
Keep Austin Beautiful

Craig Steckbeck

Creative/Art Director
Branding & Packaging Prodigy

Supporting:
Austin Pets Alive!

Aurora (Reyes) Brown

Executive Producer
Photographer

Supporting:
Mobile Loaves & Fishes

Scott Doughty

Lead Developer
Designer

Supporting:
Refugee Services of Texas

Laura Granfortuna

Graphic Designer
Developer

Supporting:
Central Texas Food Bank

You?

Inquire about a Position
(Hint: Be Creative)

We’ve Been Part of Some Incredible
Client Stories & Projects Since 2009

Chameleon Cold-Brew: Branding & Packaging

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                                                        <h3>Chameleon Cold-Brew: Branding & Packaging</h3>
                                                        <p>Founders Chris and Steve came to us in 2010 with an amazing product but no name or brand. We helped get them to market and worked with them throughout their evolution, which ultimately led to a multi-million-dollar acquisition by Nestle USA in 2017. Agency deliverables include:</p>
<ul>
<li>Naming</li>
<li>Logo</li>
<li>Tagline</li>
<li>Messaging</li>
<li>Product labels & packaging</li>
<li>Flavor extensions</li>
<li>Category extensions (RTD & multi-serve)</li>
<li>Website design & development</li>
<li>Point-of-sale displays & graphics</li>
<li>Field marketing & sales support</li>
<li>Fleet graphics</li>
<li>Apparel & SWAG</li>
</ul>

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White Construction Company: Print Collateral

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                                                        <h3>White Construction Company: Print Collateral</h3>
                                                        <p>We don’t often respond to RFPs, because we don’t fit neatly into most boxes (and because referrals are much more frequent). But we’re sure glad we completed White Construction Company’s RFP! The original scope of work quickly grew into many more projects and a long-term relationship built on loads of mutual trust and admiration. Agency deliverables include:</p>
<ul>
<li>General/commercial brochure</li>
<li>Residential “brag book”</li>
<li>Industry, project & resume inserts</li>
<li>Copywriting & brand voice</li>
<li>Logo refinement</li>
<li>Brand standards/style guide</li>
<li>Infographics</li>
<li>Print & digital advertising</li>
<li>Email announcement design</li>
</ul>

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Silicon Labs: Product Launch

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                                                        <h3>Silicon Labs: Product Launch</h3>
                                                        <p>This is the project that sparked our long-term relationship with Silicon Labs. We collaborated to design and implement a comprehensive campaign to get new SiLabs IoT technology into the hands of industry leaders and innovators. Recipients were sent a mini soap box derby car kit complete with the latest Thunderboard chip/sensors, instructions for cloud-enabled data tracking (custom smartphone app) and a challenge to trick out their car and come race it at the ‘Days of Thunderboard’ event in downtown Austin. Agency deliverables include:</p>
<ul>
<li>Campaign naming</li>
<li>Messaging & storytelling</li>
<li>Infographics, diagrams & iconography</li>
<li>Animated video</li>
<li>Microsite design & development</li>
<li>Animated digital banners</li>
<li>Custom invitations & envelopes</li>
<li>Derby car packaging & decal kit</li>
<li>3D ‘Quick Start’ guide</li>
</ul>

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Ketner Group: Custom Website

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                                                        <h3>Ketner Group: Custom Website</h3>
                                                        <p>It means a lot (and says a lot) to get referrals from others in/around our own industry… and even more when they ask us to do work <i>for them</i>. We’re humbled by the confidence Jeff and Catherine have placed in us, and it’s been a true joy to work with them. Agency deliverables include:</p>
<ul>
<li>Logo redesign</li>
<li>Secondary logos (cities/offices)</li>
<li>Website design & development</li>
<li>Paper system</li>
<li>Presentation template</li>
</ul>

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University of Texas at Austin: Mental Health Campaign

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                                                        <h3>University of Texas at Austin: Mental Health Campaign</h3>
                                                        <p>Working with The University of Texas at Austin School of Social Work’s Texas Institute for Excellence in Mental Health and in collaboration with Texas System of Care, the Harris County Child Protective Services Youth Division, and youth and young adult leaders in the Houston area, we developed ‘Drop the Stigma’ to help reduce the stigma associated with behavioral health challenges in youth, particularly youth of color. The public campaign aims to foster conversation and provide hope, help, and healing to young people and families affected by mental health issues. Agency deliverables include:</p>
<ul>
<li>Campaign naming</li>
<li>Logo</li>
<li>Tagline</li>
<li>Posters</li>
<li>Trifold brochure</li>
<li>Microsite design & development</li>
<li>Social media branding</li>
<li>Messaging & onboarding</li>
</ul>

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GBKH LLP: Rebranding

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                                                        <h3>GBKH LLP: Rebranding</h3>
                                                        <p>When George & Brothers LLP and Kincaid & Horton LLP merged in 2012, George Brothers Kincaid & Horton LLP was born. They approached us in need of an updated brand and presence befitting the combined forces behind two of the most respected law firms in Texas. Agency deliverables include:</p>
<ul>
<li>Naming POV</li>
<li>Logo</li>
<li>Boilerplate</li>
<li>Press Release</li>
<li>Art direction (photo shoot)</li>
<li>Website design & development</li>
<li>Paper system</li>
</ul>

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Alexa Management / 7A Ranch: Branding

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                                                        <h3>Alexa Management / 7A Ranch: Branding</h3>
                                                        <p>7A has been a favorite summertime destination along the Blanco River in Wimberley since the 1970s. When the combination of a devastating, historical flood in 2015 and new ownership in 2016 necessitated rebuilding and reinvigorating 7A’s legacy, we happily accepted the challenge(s). We’d worked with hospitality clients before, but never one with a fully functional and interactive pioneer town and locomotive on premises. Agency deliverables include:</p>
<ul>
<li>Brand hierarchy (incl. naming and logo)</li>
<li>Cabin/lodge naming & typography</li>
<li>Wayfinding & in-room signage</li>
<li>Custom laser-etched key fobs</li>
<li>Pioneer Town POV & mood-boarding</li>
<li>Pioneer Express train graphics</li>
<li>Taglines (incl. merch)</li>
</ul>

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Senior Living Reports: Animated Video

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                                                        <h3>Senior Living Reports: Animated Video</h3>
                                                        <p>Senior Living Reports combined the research component of Consumer Reports, the extensive matching capability of modern dating sites and the power of qualified referrals/networking and built a powerful online platform that helped revolutionize an industry and fulfill a critical need for seniors and their families. Agency deliverables include:</p>
<ul>
<li>Strategic consultation</li>
<li>Logo</li>
<li>Tagline</li>
<li>Targeted brochures</li>
<li>Business cards</li>
<li>Animated videos</li>
<li>Front-end website design</li>
<li>Tutorial video</li>
<li>Digital banners</li>
<li>Invitation and e-blast design</li>
</ul>

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Kerrville Pediatrics: Logo

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                                                        <h3>Kerrville Pediatrics: Logo</h3>
                                                        <p>We’ve helped a number of doctors and dentists transition from practicing under their surname to practicing under a brand name. Whether to modernize the business, prepare it for sale or for the entry of another partner(s), or in anticipation of retirement and new leadership, rebranding a practice that has been around for many years — or, in some cases, seen multiple generations of patients’ families — is a delicate undertaking. It’s important to work with someone that understands the complexity and far-reaching implications of the task at hand.</p>

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Silicon Labs: Company Video

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                                                        <div class="w-video"><div class="w-video-h"><iframe loading="lazy" src="https://player.vimeo.com/video/190011552?dnt=1&app_id=122963" width="1500" height="844" frameborder="0" title="Silicon Labs 20th Anniversary" allow="autoplay; fullscreen" allowfullscreen></iframe></div></div>
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                                                        <h3>Silicon Labs: Company Video</h3>
                                                        <p>Silicon Labs has a supremely talented internal marketing team but has kept us on retainer for several years. We’ve done everything from helping define company culture, to scratching random creative itches, to meticulously updating technical diagrams. When they don’t know what to do with an idea or simply don’t have the in-house capability or bandwidth, they know they can count on us to knock it out of the park, every time. Agency deliverables include:</p>
<ul>
<li>Strategic consultation</li>
<li>Brainstorming & POVs</li>
<li>Secondary logos & app icons</li>
<li>Illustrations, infographics & diagrams</li>
<li>Videos (products, tutorials, etc.)</li>
<li>Social media assets (organic)</li>
<li>Social media ads (paid)</li>
<li>Banner ads (static & animated)</li>
<li>White papers</li>
<li>Product guides & brochures</li>
<li>Award & certificate design</li>
<li>Posters</li>
<li>Press images</li>
<li>Tradeshow booth</li>
<li>Apparel & SWAG</li>
</ul>

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Liberty Mutual Insurance: Interactive Banners

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                                                        <h3>Liberty Mutual Insurance: Interactive Banners</h3>
                                                        <p>When we launched in 2009, Flash banners were all the rage. We made LOTS of them (this one for Liberty Mutual remains an all-timer). Soon afterward, the proliferation of smart phones and introduction of the first iPad forever changed online media consumption (and the way folks like us approach digital design and development).</p>
<p>All these years later, we still make lots of banners. We build them for a multitude of client needs, in a multitude of sizes, shapes, and formats. They’re often flashy, just not often Flash anymore.</p>
<p>So what? So… (1) you should be thankful for responsive design and rich media, and (2) you should contact us for any/all banner (and media planning/placement) needs.</p>

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Granddaddy’s: Branding & Packaging

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                                                        <h3>Granddaddy’s: Branding & Packaging</h3>
                                                        <p>We work with everyone from huge, multinational corporations to teeny-tiny startups and sole proprietors. There are quirks and perks to each. But perhaps the greatest rewards come from collaborating with clients whose work has deep, personal meaning.</p>
<p>In this instance, we created a brand around a faded photo, a grandson’s memories of family gatherings, and his grandfather’s famous hot sauce recipe. The stakes were high, and the pressure to succeed was immense. But so was our satisfaction when we saw (and tasted) the finished product.</p>

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Like a good mixtape, a marketing mix
should create an impact
greater than the sum of its parts

Our Agency Capabilities

Branding

brand identity, re-branding, brand hierarchy, company & product naming, logos, qualitative research, go-to-market strategy, brand positioning, taglines, brand voice & messaging, brand standards, style guides

Design

logos, ads, labels & packaging (CPG), iconography, typography, illustration, infographics, brochures & collateral, signage, vehicle wraps, business cards, paper systems, presentations & templates, trade show graphics, merch & apparel

Websites

responsive design, wireframes, UX / UI, frontend development, backend development, content management (CMS), e-commerce, landing pages, campaign microsites, maintenance & optimization, analytics & reporting

Advertising

design for digital (paid social media, banners, email, mobile, geo-targeting), broadcast (OTT/streaming, television, cable, radio), print (magazine, newspaper, direct mail), out-of-home (billboard, transportation, event, guerrilla)

Media

audience definition, planning, negotiating, buying, trafficking, reconciling & reporting for digital, broadcast, print & out-of-home media placement

Search Marketing

search engine optimization (SEO), Google AdWords, pay-per-click (PPC), retargeting, geo-targeting, campaign management, customized reporting

Writing

messaging hierarchy, boilerplates, taglines, copywriting, brand storytelling, scripting, content generation, blog posts, case studies, white papers, press releases, company announcements

Videos

pre- to post-production for live action, animation, motion graphic, sizzle reel, company, talking head, explainer, tutorial, testimonial, public service announcement (PSA) videos, television commercials